PILLAR 02 · MARKET PULSE Market Commentary EP 012

Simcoe County Real Estate Market Update: Pandemic Impact, Inventory Shortage & Investor Financing Strategies

with Colby Marshall , Investor-Friendly Realtor , Keller Williams
Play: Simcoe County Real Estate Market Update: Pandemic Impact, Inventory Shortage & Investor Financing Strategies
LISTEN ON ▶ YouTube
7 min · July 13, 2020 · 346 views
WHAT YOU'LL LEARN
  1. How Simcoe County's real estate inventory dropped from 600–650 units to roughly 200 during the pandemic and what triggered the shortage.
  2. Why buyers are facing bidding wars with 10 to 20 offers and prices climbing 2.5 to 5 percent over list in Barrie, Innisfil, and Wasaga Beach.
  3. When and why the Simcoe market may cool, including the impact of phase 3 and 4 reopenings on seller confidence.
  4. Where new build supply is entering Barrie and how recently annexed land developments will affect future inventory levels.
  5. How halted immigration is reducing buyer pools and what that means for demand in secondary Ontario markets.
  6. A commercial financing strategy for large residential portfolios at 75% LTV, 25-year amortization, and rates around 3.5%.
  7. How investors can intensify existing portfolios through multi-family conversions and permitted detached garden suites.
Show Notes
Timestamps 5
Questions Answered 4
Mentioned In This Episode 2
In this episode of the Property Pulse Report, host Dalia Barsoum sits down with Colby Marshall, an investor-friendly realtor with Keller Williams serving Simcoe County. As the final stop in a multi-week series examining pandemic impacts across Ontario’s hottest investment markets, they dive deep into Barrie, Orillia, Innisfil, and Wasaga Beach. Colby shares how his turnkey “From Purchase to Permits to Profits” program helps investors acquire properties and execute multi-family conversions, and discusses emerging opportunities in detached garden suites.



The conversation reveals a market gripped by an inventory crisis—active listings plunged from a typical 600–650 units to roughly 200—driving intense bidding wars and prices 2.5 to 5 percent over list. Colby predicts a cooling period within 60 days as reopening phases progress and new build supply hits Barrie. Dalia wraps the episode with a powerful financing tip for portfolio holders: qualifying residential rentals under commercial guidelines at 75 percent loan-to-value, 25-year amortization, and rates near 3.5 percent.
How did the pandemic affect Simcoe County's real estate inventory?

In late March and April 2020, the market paused when borders closed and shutdowns began. By mid-May, inventory had dropped roughly 20 percent from the usual 600 to 650 units to around 200 units, creating a severe shortage.

Why are Simcoe County properties selling in bidding wars?

A severe lack of inventory combined with an exodus of buyers from the city, internal buyers, and investors has created heavy competition. This imbalance has resulted in 10 to 20 offers on certain listings and sale prices reaching 2.5 to 5 percent over list.

What is the outlook for the Simcoe County market?

Colby Marshall predicts inventory will rebound from 200 to 800 or even 1,000 units as sellers regain confidence during reopening phases. Additional new build supply in Barrie and reduced immigration buyer pools are expected to cool the market within approximately 60 days.

Can residential rental properties be financed under commercial guidelines?

Yes. Dalia explains that investors holding large residential portfolios can qualify under commercial guidelines if the portfolio's rental income covers expenses. These properties can be financed at 75 percent loan-to-value with a 25-year amortization and rates around 3.5 percent.

  • From Purchase to Permits to Profits
  • Portfolio Perfection
Where do you start?